Posted by: Seth D. | January 6, 2010

When you win a Stanley Cup, you belong to Reebok.

Here is the commercial that aired during the Winter Classic.  In the translated words of Mad Max Talbot,

First, I found the concept very interesting.  We didn’t have any script to follow, it was just Sidney and me playing around in the basement of a house.  It was not the real basement of Sidney’s house in Cole Harbour.  The people in charge of the project created a pretty good reproduction of the original in a house in Pittsburgh; Sidney was impressed  that the result was very similar.

We played around shooting pucks into a dryer, and it was a lot of fun.  I think that people liked the end result.  We had our little competition to carry out and no one said, “you shouldn’t say that…”  The object was just to have a good time.

I imagine that you noticed it, but the budget was a bit bigger than for my automobile ads

via YouTube (GhostWalker40)

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